Barcelona-based brand consultancy, Morillas, joins L’Attitude network
L’Attitude announced a new agency member – Brand consultancy, Morillas. Based in Barcelona, the agency will deepen expertise within L’Attitude whilst expanding the global agency network’s footprint across Guatemala, Peru, Dominican Republic and Mexico.
Morillas is the first brand consultancy to join the network, and will bring specialist skills into the group. Adept at translating a brand’s value proposition into assets that resonate with audiences to drive awareness, differentiation, and relevance, Morillas is the longest-standing consultancy in Spain. With over 60 years of experience, across three generations and over 140,000 projects, it is one of the most experienced consultancies in the field.
The move by Morillas comes after its acquisition of former L’Attitude member, Carpe Diem Communicación. Following the acquisition, Morillas will be expanding its range of services to include strategic communication, public relations and influencer marketing, as well as crisis management and cybersecurity consultancy, which will benefit the network and current and future clients. The dedication and creativity of the original Carpe Diem team will be central to L’attitude’s expanded services provision.
James Harris, Director of Corporate and International at L’Attitude’s founding agency, GOLD79, said:
“We are delighted to welcome Morillas into the group and embrace the new prospects the team provides. This is an exciting period of growth for the L’Attitude community – not only are we rapidly expanding our global footprint, but we’re extending our range of marketing services to ensure we can seamlessly deliver international campaigns for more clients.”
Marc Morillas, CEO of Morillas Brand Reputation, said:
“Our new chapter as part of the L’Attitude network is one of huge opportunity for us, as well as our clients across Spain, Central and South America. We’re excited to put our skills and experience to work tackling new challenges, both locally and as part of the international L’Attitude network.”
